NASA . Audi . ABC . Lufthansa . The MTA . lead off in the 1960s , some of the world ’s best - known corporate entity were record thanks to the work a radical of graphical designers who were responsible for for introducing to the notion of “ branding . ” And now , there ’s an anthology that collects them all in one place .
As a whole , it ’s a jolly unexamined part of graphical aim story , which makesManuals 1such an awesome read . The anthology , bring on by UK publishing sign Unit Editions , walk you through 20 different identities , each plucked from a unlike year between 1961 - 1981 . It include the standard manual for New York City ’s MTAwe wrote about earlier this spring , as well as lesser fuck manual of arms that are no less fantastical , all enclose with a preface by the late Massimo Vignelli .
It ’s a wonderful and thoughtful walk through an earned run average of design that we still take care to for counselling today . Check it out . [ Unit Editions ]
1960sDesign
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