" You ca n’t bullshit a bullshitter " seems improbable to   be true   as raw findings show that   those full of BS are in reality more likely to descend for such gimcrackery themselves .

The subject issue in theBritish Journal of Social Psychologyshows that masses who try and imprint others with ofttimes misleading hyperbole and distortions are more potential to be impressed themselves by similar variety of misinformation , and less able to distinguish it as BS .

“ It probably seems intuitive to believe that you ca n’t bullshit a bullshitter , but our inquiry suggest that this is n’t really the case , ” said Shane Littrell , lead author of the paper and cognitive psychology PhD candidate at Waterloo , in astatement . “ In fact , it appear that the big purveyor of persuasive bullshit are ironically some of the unity most probable to fall for it . ”

In three survey with over 800 participants from the US and Canada , the researchers used a ego - describe survey to assess the human relationship between those who reported they ofttimes bullshit others , and their own personal evaluation of how unsounded , true , or accurate they found fake - profound and pseudo - scientific statements and fake news headlines .

The researchers determine " bullshit " as   selective information design to impress , persuade , or otherwise mislead other people without fear for the true statement . They also defined two character of bullshit : persuasive and evasive . Persuasive BS utilize exaggerations or embellishments to fit in or strike others , while evasive BS involves giving vague or irrelevant information to avoid scenarios where being frank may suffer someone ’s feelings or cause damage to their own reputation .

The participants ' cognitive ability , metacognitive brainwave , intellectual certitude , and reflective thinking were also assess in the work to understand which attributes may lend to their ratings of misinformation represent to them .

“ We find that the more oftentimes someone occupy in persuasive bullshitting , the more likely they are to be take in by various type of misdirect data regardless of their cognitive ability , mesh in pondering thinking , or metacognitive acquirement , ” Littrell said . “ Persuasive BSers seem to mistake trivial profoundness for genuine profoundness . So , if something simply sounds unplumbed , true , or accurate to them that means it really is . But evasive bullshitters were much right at making this note . "

The investigator hope to well infer the process that underpins the counterpane of misinformation , which in recent times has become a major trouble , specially online on societal medium political program . More inquiry will need to be carried out to solidify the link of a bullshitter being easily bullshitted , as the findings here are self - reported , which can be a limitation , and previous bailiwick have show that those who frequently engage in legerdemain are actually well atdetecting it . However , this work put up early indication that those who regularly mislead others are often ineffective to distinguish fact from fabrication themselves .