TheAMC Theatreconglomerate is taking a new stance on ticket pricing , change the price for moviegoers base on standard , choice , and value seat options . The modification , call Sightline at AMC , will extend to all of its roughly 1,000 U.S. AMC Theatre locations by the end of this yr .
The pricing will be establish on a tiered system take up at the front of the theater where seats will cost less while mid - theater , considered to be prime spots , cost more .
agree to the house , slate Mary Leontyne Price for the most popular behind , known as the “ standard ” tier up , will still be sold for the “ traditional cost of a tag . ” The third tier , called the “ time value ” grade , will cost the least and will be located in the front seating area of the theater .
Photo: Victor J. Blue (Getty Images)
Eliot Hamlisch , AMC ’s principal merchandising policeman , said in apress spill , “ Sightline at AMC more intimately aligns AMC ’s behind pricing overture to that of many other amusement venue , volunteer experience - based pricing and another way for moviegoers to obtain value at the movies . ”
The Sightline at AMC opening has already roll out in select theatres in New York City , Chicago , and Kansas City , but specify that the seating prices will only be reflected on all showtimes after 4 p.m.
The company specified that the tiered pricing will not apply to Discount Tuesdays when all ticket cost are dismiss to $ 5 . A seat single-valued function will be available both on AMC ’s theatre ’s website and app for customers to see and buy tickets based on the tiered prices .
AMC Theatre did not immediately react to Gizmodo ’s request for comment .
AMC said in the press release that the Modern seating prices “ provide AMC moviegoers with multiple options to meet their look at predilection . AMC also provide an inducement for client to signalize up for the MoviePass subscription called Stubs A - List which allows appendage to purchase “ pet ” seating at no extra rush .
“ While every seat at AMC deliver an amazing moviegoing experience , we live there are some motion-picture fan who prioritize their specific seat and others who prioritise value moviegoing , ” Hamslisch said in the press release . “ Sightline at AMC accommodates both sentiments to facilitate ensure that our guest have more control over their experience so that every trip to an AMC is a outstanding one . ”
AMC became the with child picture show theater chain in the cosmos in 2016 after buy Europe ’s Odeon & UCI Cinemas for $ 1.2 billion , and now control 636 theaters in eight country .
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