Dr. Dre decided to endorse expensive phone . Despite not being that great , they ’re becoming sidewalk ubiquitous . Ergo , 50 Cent ( aka Curtis Jackson , aka have intercourse purveyor of rap and B - picture show and Vitamin Water ) , is n’t going to be depart out . We chatted with Curtis about his new buttocks , Twitter , and woman .
50 ( which I decide to call him , a few arcminute before we sit down ) is a squeamish guy , almost nervous , and surprisingly talkative . I say surprising because Dr. Dre is a gargantuan monolith of gadget indorsement , sitting stoic and silent at every press effect I ’ve seen . He in all likelihood fears that verbalise with ruination the mystique he ’s been riding since his last record album , which came out sometime in the 1940s , if I call up correctly . Or perchance he just does n’t like — he ’s rich whether he says anything more than a humble “ give thanks you for coming ” or not .
50 Cent , on the other script , is in fluxion . He ’s gone from gun doorknocker to guy who croons about toe - curl sexual urge to businessman in a courtship that cost more than the Washington Monument . I tried to look directly at his jeweled tintinnabulation and immediately had a seizure . But Curtis Jackson is a friendly guy — it ’s in his interest to be , because now he sells things that are more successful than his vocal . His figure of speech as a congenial fellow matters as a salesman . Or possibly he really is just friendly , despite the likelihood that he forgot my name faster than I could retract my outstretched hand . He faked it well , though .
We sing about his headphones , which sound pretty good . good than Dre ’s , that ’s for sure . They ’re clearly gunning for the exact same market as Beats by Dre — conspicuously colorize , bass voice - arduous , large logo on each loving cup — and you ca n’t blame the guy . Dre ’s become a plentiful man made richer by shilling for sound gearing — so why not 50 ? We were assured that SMS Audio use “ engineering science ” that pushes 50 ’s hindquarters past the likes of Dre or Ludacris , the latter of whom I ’m moderately sure does n’t actually lie with he ’s endorsing a phone line .
What was this “ technology ” ? We were never told . One of 50 ’s publicists mumbled something about the word “ clear ” and then said she ’d have to check . 50 did n’t seem to mind .
But he intelligibly cared about the endeavor in a way Dr. Dre clear does n’t . He would n’t shut up about the attention he ’s put into pass the company , the fact that part of the proceeds go to charity , or his certainty that his Rapper Headphones are The Best Rapper Headphones . He gives a shit about this business , superficial as it may be , suggesting a part beyond signing off on a form and receiving a handicap .
Is SMS Audio a cash - in ? Of course it ’s a immediate payment - in . But it ’s one of the most real - look gadget cash - ins to escort . The engineering — whether actual technology or “ technology”—behind SMS Audio does n’t matter . People wear beat by Dre headphones for the same grounds people wear Bose headphones , which is the same cause plenty of people buy iPhones : to bet and feel cool . How 50 Cent pulls that off is irrelevant , as the unnumerable hoi polloi with a giant “ B ” stick on to their ear might agree .
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