You have to give Microsoft some quotation for not give up in search , but it does not seem Bing has ever quite been the succeeder that it hoped . Google remains far and away the large search engine in the macrocosm , despite some sentiment that its quality has declined over late years . Bing meanwhile remain the butt of jokes , most of its dealings probably come from user who have not switch the default option on their Windows estimator .
This type of strategy is sometimes call a “ dark pattern , ” or a deceptive convention that tricks user into doing something they did not mean . Below the Google - looking hunt bar , including a Google Doodle - esque cartoon , veritable Bing results are exhibit .
Parisa Tabriz , a vice president and general manager for Chrome , write on X , “ Imitation is the earnest form of flattery , but Microsoft burlesque the Google home page is another tactics in its prospicient history of put-on to confuse user & limit choice . ”
Microsoft has created a reskinned version of Bing that looks like Google.rafapress/Shutterstock
impersonation is the sincerest form of flattery , but Microsoft spoofing the Google homepage is another manoeuvre in its long history of joke to confuse user & limit selection .
New class ; young low@Microsofthttps://t.co / LKSNNKB7Hy
— Parisa Tabriz ( @laparisa)January 6 , 2025
Typing “Google” into Bing will return a version of the search engine with an uncanny resemblance to its competitor.
Data from StatsCounter suggests the Microsoft lookup engine has about a3 % spherical market shareto Google ’s 90 % . On the screen background browser app front , Google Chrome has about a 70 % market share , according to recent estimates . Google ’s authorization is belike even slap-up when take Mobile River into account statement , where annual gimmick sales far outstrip desktop electronic computer . Google ’s Android dominate globally in smartphones , and on Apple ’s iOS , the fellowship pay tenner of billions annually to be the nonpayment hunting locomotive engine , a deal the federal governmentwants to squashon anti - private-enterprise grounds . The entire point of Android , Chrome , and the iOS search mess is for Google to keep its dominance through default option .
Still , this move from Microsoft suggests that people really just do not like Bing much , if the fellowship is seeing that many masses typecast “ Google ” into its search engine . That somewhat supports Google ’s argument that it is not an unfair monopoly because people simply care Google more . It for certain does not serve Microsoft that consumers are not lay out with Bing more often , though . People like what is familiar and that they are accustomed to using . Maybe damp Google ’s suitcase could give Bing more of a fighting chance to reach new users . It should dish as a good admonisher why technical school companies care so much about controlling young weapons platform . There is also something of a self - reinforcing effect to debate : The fact that Google is so omnipresent give itmuch more information to ameliorate its resolution .
Generative AI and its terror to traditional lookup remains an opened interrogation , but even there , Google ’s size of it and data point reward should give it a branch up . Microsoft attempt integrating ChatGPT into Bing start in 2023 , but it does not seem that made much of a nick . Its latest bet seems to be thatPCs with AI capabilitieswill stoke unexampled need for Windows - power desktop .
Microsoft has hire other strategies to try and juice the borrowing of Bing . Back in November , it launched a competition with atop prize of $ 1 million in cashjust for using Bing .
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