Apple has a inclination to figure out ways to kill popular apps , but this time , someone else has done the work for them . Nikita Bier , an app Jehovah with the Midas Touch , announced his Modern product Wednesday — an app calledExplodethat brings vanish messages and textual matter directly to iMessage . Somebody insure in on Snapchat and see how they ’re feeling .
Explode is middling simple-minded : it gives anyone with the app the power to send text and pic that have a limited viewing window . Once they disappear , they ’re snuff it for good . It also does not require both party to have the app establish in lodge to use it — only the sender want to have the app instal , and they get to pick how long the schoolbook or image is available .
Ladies and gentlemen , I pleased to foretell my latest app :
A promotional image of Explode that states ‘Make Your Texts Explode'© Nikita Bier/X
Introducing Explode · Send disappearing texts & photograph inside iMessage · Only the transmitter needs the app : neglect them powerful into your chats · Screenshots are blank out too
Why did we build it ? Explode is a spite app . Yes , an…pic.twitter.com/mGwmoN28T8
— Nikita Bier ( @nikitabier)January 14 , 2025
If it sounds an nasty lot like Snapchat and its agiotage option , Snapchat+ , that is very knowing . Bier described Explode as a “ spite app , ” a response to a spoilt experience he had with Snapchat .
“ Two days ago , I met with Snapchat ’s CEO to talk about acquiring my previous company . I openly shared how tight we were growing . Just a week later — over the Thanksgiving holiday — Snapchat kick our app off the SnapKit weapons platform , abruptly arrest our ontogeny , ” Bierwroteon Twitter . “ As Ghengis Khan once enunciate : the dandy pleasure is to vanquish your enemies , rob them of their wealth and see them bathe in crying . ”
Bier has plenty of experience deal with the big player in tech . He sell his first viral smash , an anonymous polling app called tbh , to Facebook afteramassing more than two million daily user . His 2d major raid into the app game , an anonymous compliment - afford app call Gas , wassold to Discordafter it topped seven million downloads — and free-base on the timeline Bier give about his Snapchat beef , it ’s likely the app he was talking to the society about .
So , will Explode be able to put a ding in Snapchat ’s userbase ? There ’s a jolly decent ground to be skeptical . The passing nature of disappearing text and photograph is without question a merchandising pointedness of Snapchat , the gamification of those communication also keeps people ( mostly teens ) coming back . Snapchat Streaks — a platter of how many day two masses have sent messages back and off — havereal social capital letter among adolescent , as do Snapchat trophies , and friendship labels are assigned based on how frequently users interact with each other .
Snapchat ’s secluded sauce is n’t the disappearing messages — which have successfully been replicated by just about every app at this distributor point , including Facebook Messenger , Instagram , and Telegram . It ’s the addictiveness of social gamification , which sure isnot good for the general well - beingof people obsessed with friendship metric , but is probably in force for Snapchat ’s longevity .
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