Broadcasting from Apple Park in Cupertino , California , Apple CEO Tim Cook and other executive are taking the microscope stage Tuesday to announce update to the troupe ’s major product transmission line . In the custom of Apple ’s September events — usually more hardware - focused than the software - heavyWWDC in other summertime — the companionship is updating the iPhone and Apple Watch . The iPhone is convert from Lightning charging to USB - C to comply with European Union law in a major work shift . Say goodbye to your current snarl of white cords ; it ’s time to get new one .
The society found the newest generation of iPhones at the event — iPhone 15($799),15 Plus($899),15 Pro($999 ) , and15 Pro Max($1199 ) . Along with the update flagship smartphones come theWatch Series 9($399 ) andUltra 2($799 ) . All four iPhone model and both novel Apple Watch models go on cut-rate sale Sept. 22 .
The iPhone 15 Pro is getting an add-on to its titanium material body , the Action Button , which allows users to programme immediate crosscut in place of the dumb permutation , though it can still be used for that . What it wo n’t have : leather accessories , which Apple will no longer make for the Apple Watch or the iPhone .

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The Ti iPhone 15 Pro is “ the most ‘ Pro ’ iPhone we ’ve ever created , ” Tim Cook said .
Watch the livestream of Apple’s Wonderlust event:
Apple Watch Series 9 and Ultra 2
The event open up with testimonials from Apple Watch users who were notified of health problems by their Apple Watches or who were rescued from dire situation by its parking brake contact feature .
“ It ’s amazing to see all the way people use iPhone and Apple Watch , ” said Cook .
The company is sum a gesture to the repertoire used to control the scout , which it ’s call “ Double pat . ” user will tap the power fingers and quarter round of their watch hands twice to activate the main natural process of whatever is on the watch boldness such as a call .

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Both the Apple Watch and Apple Watch Ultra are mother a computing cost increase with Apple ’s S9 potato chip as well as a light boost to their screens .
Gizmodo ’s Kyle Barr writes in ourfull write up on the Apple Watch Series 9 and Ultra 2 proclamation :
The even Apple Watch with GPS starts at $ 399 with GPS and cellular connection starting at $ 499 .

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There ’s a slate of new Watch colors on offer , including pinkish aluminum , midnight , silver , and mathematical product red . The mathematical product also comes with metallics cast from atomic number 47 to gold to black lead .
The $ 799 Apple Watch Ultra 2 now has a 2.1 - inch , always - on LTPO OLED screen compared to the original ’s 1.9 - inch display . This is due to Apple shrink the bezels on the screen , similar to what it ’s accomplished with the newly announce iPhone 15 . The flat CRT screen now pushes a “ Modular Ultra ” to the edge of the display , and it ’s also able-bodied to go highly shining at 3,000 nit .
And if you ’re still wondering , the Ultra ’s concealment is still bland compared to the veritable Apple Watch ’s smaller waterfall excogitation , which curves at its edges . It go 36 hours of barrage fire on a single charge and 72 hours in broken index musical mode , agree to Apple .

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Apple ditches leather
As part of its environmental initiatives , Apple say it would no longer practice leather in its future picket bands or iPhone cases . Instead , it ’s introducing a new material it ’s squall “ FineWoven ” which the fellowship claims is made out of 68 % post consumer content . Apple showed off several examples of FineWoven Watch banding , which will have a “ suede leather - comparable ” feel . It ’s all part of a larger goal of modernise altogether atomic number 6 achromatic products . The ship’s company said the Apple Watch Ultra 2 would be totally C electroneutral .
iPhone 15 and 15 Plus
Apple is bringing the Dynamic Island — the modular replacement for the top of the phone ’s pass — to the steady iPhone line .
TheiPhone 15is bounteous than its predecessor as well , with a 6.1″ show for the iPhone 15 and a 6.7″ display for theiPhone 15 addition .
In photographic camera updates , Apple said the iPhone 15 ’s camera would automatically find when a person ( or a ducky ) was in the frame and turn on Portrait Mode ’s profundity perception and differentiation .

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The new telephone adds a feature that will guide exploiter to someone who has shared their locating .
Gizmodo ’s Florence Ion has thefull story on the debut of the iPhone 15 :
The iPhone 15/15 Plus runs on the supercharged A16 Bionic chip and features the iPhone 14 Pro / Pro Max ’s basal television camera organisation . You do n’t get a telephoto electron lens like on the Pro / Pro Max , but you get an improved tv camera organization that bring forth clear , mellow - resolution photography . It comes with a 48MP independent camera and a newfangled 2x Telephoto option to give users a sum of three optic zoom levels .

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The novel iPhone 15 comes in five new colors : pinkish , xanthous , unripened , blue , and black .
Roadside Assistance
Updating the iPhone ’s safety feature article , Apple said it would mix AAA roadside assistance into the iPhone 15 ’s hand brake features , though you ’ll have to become an AAA member to use the artificial satellite feature of speech .
For more , here ’s Gizmodo ’s Kevin Hurler with thefull story :
Apple annunciate the newfangled feature alongside the newest edition of the iPhone at its Wonderlust keynote today . Apple ’s roadside assistance via satellite will cut through everything from locking your key in your cable car to your vehicle being disable , and will plug into you with AAA via satellite text messages when you do n’t have service . AAA members will get the military service for free while non - members will have fork over some hard currency — Apple did not immediately expose how much that cost would be . More broadly , everyone with the iPhone 15 will be able to enroll in all Emergency SOS satellite service of process for liberal for two years .

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iPhone 15 Pro and Pro Max
The iPhone 15 Pro will sport a titanium frame , flimsy border , and what Apple enjoin was a stronger blind . It total with a 6.1″ exhibit for the Pro and a 6.7″ show for the Pro Max .
“ It ’s the most ‘ Pro ’ iPhone we ’ve ever created , ” enunciate Cook . TheiPhone 15 Prowill retail for $ 999 , thePro Maxfor $ 1199 .
From Gizmodo ’s Florence Ionfull story on the iPhone 15 Pro and Pro Max ’s declaration :

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The 15 Pro and Pro Max will be the first fashion model to run Apple ’s A17 Bionic chip . This is Apple ’s first 3 nm C.P.U. , join the ranks of its contender , namelySamsung(but Samsung did n’t pop the question that chip in the U.S. ) . Both the even and Pro manikin also use Apple ’s second - contemporaries UWB chip , which avail increase localisation accuracy for the iPhone for apps like Find My and can now tie to gadget from further away . The iPhone ’s cellular link technology will continue to come in from Qualcomm , as revealed in a military press releaseearlier this weekamid speculation Apple might build up its own chips for calling .
The iPhone 15 Pro and iPhone 15 Pro Max will be available in black titanium , white titanium , blue titanium , and born titanium .
The smartphone will continue to offer three lenses , including a 48 - megapixel master sensor and an improved telephotograph and ultrawide lens .

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RIP Lightning Cords: Apple Goes Full USB-C
Gizmodo ’s Mack Deguerin has the full story on Apple ’s transposition from its proprietary Lightning charging cable to
After more than a decade of use , Apple ’s newiPhone 15will strike out the company ’s proprietary Lightning connector in favor of the USB - C larboard . The long - rumour change comes ahead of aDecember 2024 European Union deadlinerequiring all newfangled phones sold in the region to send with a USB - degree centigrade connecter for their institutionalise porthole . For iPhone user , it ’s alreadybetter tardily than never . Android phones have turn on via USB - C for the skilful part of a X .
Images of the iPhone 15 point at its effect Tuesday show the USB - light speed connector appear in the same slot as the Lightning before it . Apple state the industry - favour corduroy would allow charging , datum transfers , and playing audio frequency . It ’s also adequate to of achieving USB 3 speeds , which Apple says is up to 20X faster than USB 2 .

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minute after revealing the iPhone ’s switch to USB - C , Apple doubled up and revealed its new AirPods would also use USB - ascorbic acid charging as well . Moving forrad , substance abuser will also be able to send both their AirPods and Apple Watch devices simply by connecting them to their iPhones .
The Action Button
programme your own shortcuts with a raw release that comes built into the side of the iPhone 15 Pro ’s atomic number 22 case . The Action Button can be used as a mute switch , as is the shell with current iPhones ’ shift , but you could tweak it to bring you to your favorite , most - needed app like a shot .
Standby mode
rick your iPhone 15 Pro on its side to convert its display to something resembling a customizable alarm clock .
Apple Vision Pro
Updates on were tenuous on the headset , with Cook simply saying , “ We ’re on track to ship by early next year . ”
AppleApple WatchiPhoneiPhone 12 ProQualcommSamsungTim Cook
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