Photo:Getty Images (2), Kendall Jenner/instagram
Getty Images (2), Kendall Jenner/instagram
Get ready for ocean tides and yee-haw vibes, all summer long!
With one “fin” in the the coexistingmermaidcorecraze, coastal cowgirl can be described as a trend that draws inspiration from both Disney’sThe Little MermaidandToy Story, blending the best style of the sea-shell sporting Ariel and cowgirl-boot wearing Jessie.
Meanwhile, coastal cowgirl isn’t just a fashion trend, it’s evolved into a lifestyle — and Spotify already curated a"Coastal Cowgirl" playlistto prove it! Between Chris Stapleton’s “Tennessee Whiskey” and Miley Cyrus' “Malibu,” your next summer beach bash is sure to double as a hoedown at the same time.
In addition, the southern chic aesthetic has also inspired home decor, with TikTok usersuploading videosthat incorporate beach house furniture combined with country house decor.Architectural Digesteven published an entire article explaining how the fashion trend translates to interior design.
When did the coastal cowgirl trend start?
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It remains unclear as to when the coastal cowgirl trend took off; however, the western-inspired beach aesthetic has been seen on celebrities and the runways for a few years now.
Though it’s only recently that it’s gotten the “coastal cowgirl” name and the viral boost on TikTok, the style is recognizable throughout past decades of celebrity style, fromStevie Nicks' sweeping dresses and flared sleeves that channeled an early ’70s free-spirited, bohemian vibe and sun-soakedMiley Cyrus' all-white outfits paired with cowgirl hats and boots for a Malibu moment.
Getty Images (4)
Ralph Lauren also has been emulating a version of this vibe since he first sent a cowboy hat down the runway in 1979 — and he did it again in his spring2023 ready-to-wear runway showin October.
Other designers like Natalie De Banco of Bronx & Banco hasincluded elements of coastal cowgirlin her collections, like her spring/summer 2020 collection that featured tapestry-patterned prints, orange-suede cowgirl boots, fringe and a belts. Same with Nicoletta Spagnoli of Luisa Spagnoli, whopaired a white lace dress with turquoise accessoriesand a cowgirl hat.
What are examples of the coastal cowgirl trend in pop culture?
RM Lewis Jr./NBCU Photo Bank/NBCUniversal via Getty, Lacey Terrell/Prime Video
Coachella Music and Arts Festival, for example, was first held in 1999, drawing in Southern Californian festival-goers who brought their beach aesthetic to the tumbleweeds. Nearly 25 years later, itsattendees still wear outfitsbringing the two locations together.
But this year, the popularity of western hits likeYellowstoneand theFleetwood Mac-inspiredDaisy Jones & the Six,means that interest in this unique style blend is at an all-time high. In fact, searches and social posts for the trend began to spike around March 11 of this year, according to a Trendalytics report — exactly eight days after theSuki WaterhouseandRiley Keough-led show premiered on Amazon Prime Video on March 3 this year.
How to dress in the coastal cowgirl trend?
Round up the hats and wrangle the bikinis because dressing like a coastal cowgirl involves both western wear and beach pieces combined. Catering to the cool breeze of spring and the hottest days of summer, this trend also serves as the perfect transition between seasons.
Most of the coastal cowgirl trend involves light-knit materials and airy fabrics in the form of dresses, sweaters and button down tops. Pair the pieces — typically warm-toned neutrals, creams or summery whites — with denim accompaniments, whether it be a jacket or bottoms like skirts and cutoff shorts.
As for accessories, dust off your cowboy boots and string together your seashell necklaces. Other items to top off your outfit can include big-buckled belts, straw or woven beach bags, bolo ties, puka jewelry and — of course — a cowboy hat.
Which celebrities have dressed in the coastal cowgirl trend?
Kendall Jenner/instagram, Lori Harvey/instagram
In addition to the aforementioned Nicks and Cyrus (who have both been dressing coastal cowgirl their entire lives), several celebrities have embraced the trend over the years — likeKendall Jenner, who’s been pairingcowgirl boots and hats with bikinissince 2021.
Waterhouse andCamila Morronehave been channeling theirDaisy Jones & the Sixcharacters in the months that followed the series premiere in March, respectively rocking a coastal-cool button down and denim at Coachella this year.
Rachpoot/Bauer-Griffin/GC Images
Lori Harveyhad some fun in the sun when shebrought a bit of the westto the islands during her dreamy getaway with boyfriendDamson Idrisin Turks and Caicos this past April. The model sharedsnaps from the beachon Instagram, seen wearing anorange thong bikini and a straw cowboy hatwhile holding a tropical beverage.
Sydney Sweeney(above) recently rocked the look in May when she hit the town for a night out in California. She wore a monochromatic ensemble, featuring a white Bardot eyelet mini skirt and top set paired with knee-high cowgirl boots.
source: people.com
