Discovery just launched a zippy new promo video to mark its latest global rebrand . There ’s just one tiny trouble .
That ’s right-hand , the huge company forgot to correspond 50 pct of the human race in a cause sprawled across both social media and TV . If that was n’t enough , it come with the catchy tagline " The World Is Ours " while the major planet spins in a giant five hundred in the bottom right - hand niche .
“ It was crucial for us to remind our fans who we are at our core while exsert it out to the next generation , " Discovery ’s Group Vice President of Marketing said in apress passing .
In the telecasting , various male presenters sass sync to the songHooked on a Feelingwhile trying their punishing to look like Indiana Jones . you’re able to watch out a shortened version , which Discovery post to Twitter , below , or contain out the full - distance versionhere .
In the shorter version , the only female representation come up in the shape of a scantily tog woman being led through the forest by a man . If you determine the full interlingual rendition , you will spot two more women , each on CRT screen for a second while receiving a gamy - five . Meanwhile , the advert sport well over 20 mankind .
elephant are literally well represent than cleaning woman .
Luckily , the Twittersphere was quick to respond , visit out the blatant lack of diversity and innuendo that only men can be scientist , explorers , and TV presenters .
Some even mention that the ad does n’t just advance sexism , it has an anti - environment thought too .
While others had some interrogation for Discovery ’s HR department .
However , the just responses to the ad campaign arrive in the form of parody videos that spotlight the fact that , yes , despite what Discovery enunciate , woman can be scientist too .
One was made by a group of female scientists – including biologists , volcanologists , science communicators , and paleontologists – who team up to create something passably awe-inspiring . In their rival video , they show that # ScienceIsForEveryone , not just human race .
Twitter userGemcreated another video that highlights all of the notable fair sex forge in science and scientific discipline communication today , from renowned primatologistJane Goodallto badass teen climate activistGreta Thunberg .
Meanwhile , neuroscientistTeagan Wallproduced her own telecasting to showcase the vital work of female scientists around the human beings , equipped with the hashtag # ItsOurWorldToo .
Overtwo - third base of researchersin the bailiwick of science , technology , engineering , and mathematics are currently valet , but as this in vogue debacle show , women are defiantly fighting back .
Ladies of science , we wassail you .
