It seems like it was ages ago that Google Glass was the future thatnobody want . The wearable tech had at least one bad design flaw — it seemed to get itsearly adopterspunched in the facebecause people did n’t like the camera being pointed at them . Now , Snapchat thinkspeople are eventually ready for glasses - mounted personal recording twist .
Snapchat is betting that it was n’t so much the fear of being ravish that kill Google Glass ; it ’s just that hoi polloi did n’t require to pay $ 1500 for the prerogative . Themillennial - approvedsocial connection is jumping into the ironware biz with its $ 130 “ spectacle . ” Rather than essay to do everything a smartphone can , the frames will simply focus on look “ fashionable ” and record 10 - 2d fusillade of circular video .
The glasses have a Pisces the Fishes - eye lens that bewitch videos at an 115 - level angle , which is close to the middle ’ raw flying field of view . The substance abuser tap a push button on the hinge , a ring of lights indicate to strangers that they are being filmed and a short magazine is recorded . ( Good luck with that . ) The footage is then automatically pushed to Snapchat computer memory .
CEOEvan Spiegelrecounted toWSJ Magazinethe write up of his eureka import with the Spectacles :
“ It was our first vacation , and we went to Big Sur for a day or two . We were walk through the Natalie Wood , stepping over logs , look up at the beautiful Tree . And when I dumbfound the footage back and check it , I could see my own memory , through my own heart — it was unconvincing . ”
Ok , I ’ll admit that a demo of the circular video is kind of nerveless :
https://twitter.com/embed/status/779592486461313025
For now , it seems that the companionship is take the stride into hardware carefully and it plan to roll out the glass to the public slowly and get a feel for how much demand is out there . Speigel also refer to the product as a “ toy ” to downplay any perception that the company considers this a groundbreaking innovation .
Spiegel is also using the launch of his Modern toy to announce the corporate renaming of Snapchat to just Snap Inc. , to help with ware search : “ you could search Snapchat or Spectacles for the play stuff and leave Snap Inc. for the Wall Street crowd . ”
Just in clip for October , here ’s the summery advancement video for Snapchat Spectacles .
https://www.youtube.com/watch?v=XqkOFLBSJR8
[ WSJ Magazine ]
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