Google Thinks It Can Make Paywalls Less of a Pain in the Ass

It ’s no closed book that for just about everyone but Facebook and Google , on-line ad revenue is on the descent . That ’s wedge some of the bad news publishing , let in The New York Times and The Atlantic , to specify gratuitous content and install paywalls . It ’s hard to blame them , as caliber content deserves fair compensation , however this often leaves users in the awkward touch of having to manage a buttload of various login credential .

For newfangled subscriptions , you will be able to pay up for mental object using your Google account and then use the “ Sign in with Google ” button on the publication ’s land site to access news and article going forward .

Meanwhile , for all of your existing subscription , there will be a path to link premature login credential from the publisher ’s site with your Google account , so both new and old subscriptions can be access in the same property .