In the next few weeks Google will roll out a small butrevolutionary TV ad - tracking program , tipped early today atAdweek . The program will utilize Google Fiber , the high - speed net and TV service now available in Kansas City , Provo and Austin , and rolling out in other markets shortly . The long and short of it ? Google is about to make the sales agreement of TV advertizing much more like ads on the entanglement — for better and for worse . Ads will arguably be much more relevant to consumer , but those consumers will also be sacrificing a certain amount of privacy .
“ If you ’re a local job in Kansas City , just as with digital advert , you ’ll only pay up for ads that have been shown , and can limit the act of time an ad is shown to a afford TV , ” Google say in ablog postthat went up this good afternoon .
Traditionally tv set advertising has been very profitable for the boob tube meshwork , partly because when someone grease one’s palms an ad , it ’s being viewed by a Brobdingnagian audience with many people who may not care about that product or service . Google clear wants to turn the shotgun glide slope of broadcast advertizement into a sniper ’s bullet . Which is dear for advertisers , but less great for the net betray airtime .
As inevitable as this shift toward hyper - place advertizing may have been , TV internet ca n’t be too happy about it . Google ’s new programme will no doubt push the cost of advertizement way down . Again , great news for advertisers , and fearsome news for citizenry sell those ads .
Even with New viewership measure programme from research company like Nielsen , there has never been a gross way for a mark to make out how many citizenry reckon their ad . AsAdweek point out , very few Americans have a Nielsen box — the way that the ship’s company straightaway measures who ’s watch a give show . Everybody with Google Fiber TV has a Google Fiber box .
With the execution of Google Fiber ’s tracking and deliverance the TV manufacture could be about to have its deadtree newspapers moment . There will , of course , be fear raised over privacy and letting Google track what you ’re watch . But those concerns almost seem quaint in a world where thing like Facebook have been doing the same affair for age already . Buying into the Google ecosystem means give up any semblance of privacy from their automaton ’ prying middle . If consumers already entrust the company with their most familiar e-mail and search history , it ’s hard to see why they ’d mind if Google started cut through their TV habit . [ GoogleviaAdweek ]
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