If you ca n’t stand web ads that auto - play speech sound and down up in front of what you ’re trying to read , you have two option : put in an advertizement blocker on your internet browser or avoid the internet all together . take up Thursday , February 15 , Google Chrome is extend another tool to aid you avoid the most plaguy ads on the web , Tech Crunchreports . Here ’s what Google Chrome user should expect from the newfangled lineament .
Chrome ’s advertizing filtering has been in development for abouta yr , but the item of how it will mould were only recently made public . “ While most advertising on the web is reverential of user experience , over the years we ’ve increasingly heard from our users that some advertizing can be particularly intrusive , ” Google wrote in ablog post . “ As we announce last June , Chrome will tackle this yield by take out ad from sites that do not observe the Better Ads Standards .
That means the raw feature wo n’t stymie all ads from publishers or even block most of them . Instead , it will specifically place ads that violate the Better Ad Standards that theCoalition for Better Adsrecommends based on consumer data . On screen background , this include auto - playing period videos with levelheaded , sticky banner that follow you as you scroll , pop - ups , andprestitial adsthat make you wait for a countdown to get to the situation . Mobile Chrome user will be spared these same types of ads as well as flashing brio , advert that take up more than 30 percent of the CRT screen , and ads the fill the whole screen as you scroll past them .
These criteria still go out room for mickle of ads to show up online — the full amount of media block off by the feature wo n’t even amount to 1 percent of all ads . So if web browsers are look for an even more advertizing - free experience , they should expend Chrome ’s ad filter as a add-on to one of the many third - party ad blockers out there .
And if get at mental object without navigating a digital obstruction grade first does n’t sound invoke to you , do n’t worry : On sites where ad are deflect , Google Chrome will show a notification that let you invalid the feature .
[ h / tTech Crunch ]
