Abillion mass logged into Facebookon a unmarried Monday this preceding summer , prompting all sort of hot , live theories about where Facebook is headed . Now Mark Zuckerberg has given us some insights , and describe a future for Facebook that sounds … a lot like Google .
TheZuckerberg visibility in this calendar month ’s Fast Companydoesn’t do much to drive away his robotic public theatrical role — include , as more than one someone has mentioned , the passing unflattering photo topping the article which renders him as pasty and rigid as a wax figure . A wax figure of Data .
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But I conceive you might have to be a robot to do everything that Facebook is “ focussed ” on doing decently now . In fact , here is Zuckerberg ’s to - do list : “ build up a world - class News Feed , and a world - class electronic messaging product , and a world - family search intersection , and a world - class ad arrangement , and invent virtual reality , and construct lagger . ”
That sound like an awful lot of things , but also an awful lot like what ’s pass on at Google . As if he heard an audience mumbling that , Zuckerberg goes on to make a deliberate jab at Google :
“ There are unlike ways to do innovation , ” he tell , drawing a severe contrast without ever name Page , Google , or Alphabet . “ you’re able to plant a muckle of seeds , not be committed to any peculiar one of them , but just see what grows . And this really is n’t how we ’ve approached this . We go mission - first , then focus on the pieces we involve and go deep on them , and be committed to them . ”
What ’s he trying to say ? Thattoo many moonshotsspoils the swither or something ? That Facebook ’s optical maser - centering on only six mammoth thing , including “ excogitate virtual reality , ” is good than anentire Alphabet of things ? And then there ’s the commission of Facebook which sound , well , just like Google ’s “ next billion ” mission :
Facebook ’s mission is “ to give everyone in the man the magnate to portion out and make the world more open and attached , ” as Zuckerberg say , explaining that he is now spending a third of his fourth dimension superintend these succeeding initiatives . “ These things ca n’t give out . We need to get them to work in decree to achieve the mission . ”
How calculated might Zuckerberg be when it come to beating Google ? Facebook COO Sheryl Sandberg offers this anecdote :
“ Mark order , ‘ I ’m going to make a marshmallow , ’ “ she say me in her conference elbow room , which is adorned with a couch drawing of her as Spider - Woman . “ I looked at my friend and said , ‘ He ’s going to make the stark marshmallow . ’ Because he ’s pop off to be the one out of all of us who is go away to have the solitaire . In society to make the right marshmallow , you ca n’t do it right in the fire , because then it gets burnt . You ca n’t walk away . You actually have to sit there for five to 10 minutes with the marshmallow above the flame , but not too close , so that it gets completely het up but does n’t burn . And the only somebody who ’s actually unforced to do that is Mark . Because he is that focused and that determined . I ’ve never met anyone with more perseverance than Mark Zuckerberg . ”
Yes , this is a story about TOASTING a MARSHMALLOW . Turning it over and over until he CRISPS the MARSHMALLOW . Perfectly BURNING that MARSHMALLOW . I intend , ofall the thingsone could choose to talk about .
[ Fast Company ]
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