Scarlett Johansson.Photo: Amy Sussman/Getty Images
Another day, another celebrity beauty line. This time, it’sScarlett Johanssonwho announced her entry into the skincare space.
Joining stars likeJennifer Lopez,Selena Gomez,Lady GagaandAlicia Keyswho have all launched their own lines, the actress' unnamed beauty brand is expected to hit shelves in 2022, according to a press release. She developed the company with co-founder Kate Foster, an entrepreneur and beauty/fashion executive who’s held leadership roles at Victoria’s Secret, Juicy Couture and NYDJ.
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Foster added: “We are proud to have built a brand that fills a void in the market and addresses a true consumer need. Our brand platform is differentiated and has a great deal of runway for growth and expansion. This is truly just the beginning.”
Back in January, Lopez became the first celebrity tolaunch a beauty brandin 2021 when JLo Beauty hit shelves. It debuted with eight products available atSephoraandAmazon.
“The past three years, we’ve been working on the products, but we finally got them right,” Lopez said at the timeduring an appearance onPEOPLE (The Show!). “I think I drove everybody a little bit crazy because I didn’t want to put my name on anything that didn’t work or wasn’t exactly what I wanted it to be.”
Just a few weeks later, Halsey surprised her fans with the debut of her About-Face cosmetics brand, which features highly pigmented highlights, lipsticks and eyeshadows that spark creativity and encourage self-expression.
Vanessa Hudgens and Madison Beer also joined in on the fun, launching a skincare brand calledKnow Beautyearlier this month. And according toAllure, stars likeCardi B, Harry Styles, Hailey Baldwin andKris Jennercould be next — all four have reportedly filed trademarks for their own beauty lines.
source: people.com
